Peter Bart: Big Brands Boom At Box Office But Don’t Forget To Nurture The Summer Surprises

This summer’s glowing box office numbers have put smiles on Hollywood’s corporate faces, if also a hint of concern. The message: The mythic summer blockbuster is alive and well, but is someone missing from the party? On one level, the soaring return of Universal’s Jurassic brand and Warners’ Superman brand represent triumphs in Hollywood archeology. […]

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