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Creating Big Waves: How Disney’s Marketing Brought The Masses Back For ‘Moana 2’; Sequel’s Promo Campaign Worth $100M+

When it came to opening a sequel to a classic animated movie, Disney didn’t rest on their laurels in selling Moana 2. Already, the original 2016 2x Oscar nominated movie has a built-in faithful; the pic being one of the most viewed Disney movies on Disney+. Expanding the brand to a worldwide audience, the Burbank, […]

from Box Office https://ift.tt/0fyEHvx

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